The new strategy focuses on developing and sustaining the company’s ability to adapt to a dynamically changing macroeconomic and business environment, this being a basic prerequisite for ensuring the survival and continued prosperity of any enterprise.

Accordingly, the strategy also utilises dynamic, mainly proactive tools and methods to ensure the achievement of its goals. Essentially, taking its existing values as a starting point – and reacting to changes in market characteristics on the horizontal (product/tool groups, applications, services) and vertical (market players, branches and sectors of business) planes – Synergon’s strategy is made up of several substrategies, with the aim of achieving growth in the indivdual areas of oepration, even where this entails a different focus and the application of differing methods, and fulfilling its basic expectations and objective through a coherent combination of the synergies thus arising.

In this way, it is possible to ensure that Synergon becomes an innovative and profitable enterprise with a broad product portfolio and diverse competence, conveying added value for business and the economy at large.